Whatever your brand stands for, you have to deliver on the promise. Don’t promise what you can’t deliver, and deliver everything you promise. That’s the only way you’ll ever control your brand.
Richard Branson
Whatever your brand stands for, you have to deliver on the promise. Don’t promise what you can’t deliver, and deliver everything you promise. That’s the only way you’ll ever control your brand.
Richard Branson
Every brand means something, and nobody can ever really control all the meanings a brand acquires. Brands are ideas. They are tangles of associations.
Richard Branson