People will pay for things they love

People are happy to pay for things that work well. Never be afraid to put a price on something. If you pour your heart into something and make it great, sell it. For real money. Even if there are free options, even if the market is flooded with free. People will pay for things they love.

Jason Fried

Keep feeling the need for being first

We all have the drum major instinct. We all want to be important, to surpass others, to achieve distinction, to lead the parade…. And the great issue of life is to harness the drum major instinct. It is a good instinct if you don’t distort it and pervert it. Don’t give it up. Keep feeling the need for being important. Keep feeling the need for being first. But I want you to be the first in love. I want you to be the first in moral excellence. I want you to be the first in generosity.

Martin Luther King

Don’t settle

You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

Steve Jobs

Understand your users

Understand your users. That’s the key. The essential task in a startup is to create wealth; the dimension of wealth you have most control over is how much you improve users’ lives; and the hardest part of that is knowing what to make for them. Once you know what to make, it’s mere effort to make it, and most decent hackers are capable of that.

Paul Graham

Chaos organized into manageable chunks

Start-up organizations provide an extraordinary example of chaos organized into manageable chunks. Perhaps more than anyone else, the individuals who comprise a start-up team are required to understand their team’s goals across a variety of disciplines — research, marketing, design, development, architecture, etc. — as well as their own responsibility to move the company’s overarching objective forward. Entrepreneurs must choose the direction, designers must think through the options, and developers must cull a functional product or service, all while giving feedback to and receiving it from their colleagues.

Smashing Magazine

Good companies take a decade to develop

It’s not only good software that takes a decade to develop, good companies do too. If you agree that’s true, it follows that you wouldn’t want promising entrepreneurs to go chasing waterfalls before they know how to paddle in the pond. Or something like that. I guess what I’m trying to say is that I want to see evolution get a chance to work its magic, but if great products and companies keep getting abandoned or bought after 3-5 years, there’ll be less of that. And that’s a damn shame.

David Fried

Go to your target market

Ultimately, the best test of any product is to go to your target market and pretend like it’s a real business. You’ll find out soon enough if it is or not. You have to take some risks. You can sit and analyze these different markets forever and ever and ever, and you’d get all these wonderful answers, and they still may be wrong. The problem with the businessman type is they spend a lot of time with all their great wisdom and all their spreadsheets and all their Harvard Business Review people, and they’d either become convinced that there’s no market at all or that they have the market nailed.

How great entrepreneurs think

 

Yes, rich as a person.

If you just want to become a professional and make money, I don’t want you on my team. But if you want to become the best player in the world and score a goal in the last minute to win the game, then I will help you become that. Me, when I was 4 years old, it was my dream to play with the best. When I got older, they paid me to play, but I would have played for nothing. I didn’t become a football player to become rich. Yes, rich as a person. Trophies. Memories.

Eric Cantona

Fitting the network to the community

Every niche social circle will have its own cultural set of requirements and idiosyncracies. This will require custom approaches for aspiring tribe leaders to produce. If you’re setting up a community, you should focus less on the technical tools available to you and focus more on what the unique needs and wants are of that community. If you’re willing to customize the network just to fit that niche, you win.

Six Month MBA

Release early and often

Release early and often. Then try to find out what people think about what you are doing, get feedback. If people like your creation, that will inspire you and give you more energy to do even better. If you are doing something wrong, you will have a choice to fix things and continue or drop the project and move on to another idea. A lot of online businesses are failing because the owners think that they are creating value, but they actually they are not. And they find out about it too late and get frustrated. Be flexible and focus on your consumers’ needs. And you will always find ways of providing value.

Michael Dadashyan

The end justifies the means

Unhappily Orin Silver, a man of far-reaching aims, had died too soon to prove that the end justifies the means. His accounts revealed merely what the means had been; and these were such that it was fortunate for his wife and daughter that his books were examined only after his impressive funeral. His wife died of the disclosure, and Mattie, at twenty, was left alone to make her way on the fifty dollars obtained from the sale of her piano.

Ethan Frome by Edith Wharton

Constantly prioritize

It’s crucial in a startup to constantly prioritize the most important projects and put anything on the backburner that doesn’t have a relatively high expected value. I’ve made the mistake of prioritizing things that shouldn’t have been prioritized, which caused resources to get tied up in projects that weren’t going to make a big enough difference for the things that mattered most at the time.

Mark Hendrickson

Internet philanthropy works when you foster community

Internet philanthropy works when you foster community and erase the once massive boundary between an organization and its constituents. On the Internet, the community IS the organization. Create a dynamic where people are moved to invite other people to join. It’s not a one- to-many relationship, it’s a many-to-many relationship. It is a relationship that is based on hope, not pity. Give users incremental rewards daily and appeal to motivations other than despair.

Matt Flannery

If you’re not scared, you’re not paying attention

Overconsumption, climate change, and mass extinction. Sorry to ruin the optimism around here, but if you’re not scared, you’re not paying attention! The current state of our habitat is the biggest challenge our species has ever faced. Are we going to confront the real issues, or are we going to keep following the “leaders” that just add more and more fuel to the fire? I vote for dethroning them – we don’t have time to screw around anymore. We all need to expect the worst, and then do everything we can to prevent it.

Bjorn Borstelmann